Episode Description

In a fast-growing market like Vietnam, successful product development takes more than innovation — it requires deep consumer understanding, agility, and a culture that empowers people to lead.​​

In this episode, Binu Jacob, CEO of Nestlé Vietnam, sat down with Hao Tran, the Co-founder and CEO of Vietcetera Media. They discuss how the company has renovated over 90% of its portfolio in just two years to stay ahead of evolving consumer needs. From plant-based innovation to smarter marketing with tools like Plan IQ, he unpacks how Nestlé Vietnam balances global standards with local relevance — while building a people-focused culture that empowers leadership, supports career growth, and drives long-term success.​​ ​

Binu is a seasoned FMCG business leader with over 28 years of experience with Nestlé across operations in India, Europe, United States, China, and Vietnam, with the last 12 years as General Manager and CEO. Binu brings a wealth of experience in leading high-performance teams and purpose-led businesses. He is passionate about building organizations that create shared value for shareholders, societies, and the planet.​​

Disclaimer: This episode is in collaboration with Vietcetera Media and was first released by Vietnam Innovators Digest. The contents of this podcast were produced in 2024 and accurately reflect the environment at that time. The information, opinions, and discussions presented in this podcast are based on the circumstances and knowledge available during the recording. ​​​